Jen Mayer, AFC® + founder of Fully Funded, wearing a black sweater with flowers, smiling.
I’m Jen

I help financially overwhelmed and avoidant people gain confidence and ease with their money. I provide one on one financial coaching for individuals, families and businesses, or you can hire me to speak at your organization.

Fully Funded vintage mint green cake.

Fully Funded Financial Coaching for Individuals and Families

Empowering You to Build a
Values Aligned Financial Life

Contact Jen
About Our Financial Coaching Services

At Fully Funded, we offer individualized financial coaching for people who want more than generic advice.

Whether you’re navigating life changes, managing finances with a partner, or just ready to take control of your financial future, we’re here to support you with compassionate, non-judgmental guidance. With Jen’s coaching, you’ll have a trusted partner to help you understand and shape your finances, so they truly align with your life and values.

Jen Mayer, AFC® portrait wearing a black sweater.

Hi! I’m Jen

I’m a Brooklyn based Accredited Financial Counselor (AFC®), a former doula, a mom of two, and I’ve been self-employed my entire career. After a fulfilling doula career, I founded Fully Funded in 2021 after helping families plan for parental leave. Since we live in the US, and there is no federally mandated paid family leave, so much of parental leave planning is financial planning. I love financial coaching because I get to use my doula skillset, but around finances. My passion is working with individuals, families, and business owners to implement financial strategies so they can live with financial confidence, less stress, and meet their lifelong goals.

I’m accredited with the Association for Financial Counseling & Planning Education (AFCPE®) the gold standard in financial counseling. I help clients with a variety of financial projects anywhere from understanding financial literacy, creating a debt payoff plan, increasing income, prioritizing savings and investing, separating business and personal finances, and more.

Together we create an actionable plan, so you can work step by step toward your financial visions. It’s my sincere hope that we can all live with abundant values aligned finances, so we can dedicate our lives fully to the many causes we believe in.

My Story

Our 3-Session Financial Coaching Package

To help clients make real progress, we offer a structured 3-session coaching package designed to balance long-term planning with actionable steps. Each 60-minute session builds upon the last, with the flexibility to meet either bi-weekly or monthly based on your needs. Clients have the option to continue coaching sessions after this initial package.

Contact Jen
Package Details
Session Length:

60 minutes per session, meeting bi-weekly or monthly

Support Between Sessions:

Access to Jen via Voxer for questions and guidance in between sessions

Includes:
  • A 3-month subscription to Monarch Money (value: $44.97) for money management support
  • Access to Fully Funded’s weekly coworking session on Thursdays, 2-3pm ET via Zoom

Session Overview

Fully Funded cake with golden coins.
Session One: Financial Overview

In this foundational session, we’ll explore your finances from a high level, focusing on your immediate and long-term financial goals. We’ll structure the next sessions based on these insights, giving you a clear direction moving forward.

Session Two: Financial Deep Dive

We’ll dive into a specific topic, whether it’s crafting a monthly family budget, planning for your child’s education, streamlining bank accounts, or any other priority. This session is all about tailoring the work to your unique needs.

Session Three: Financial Wrap-Up or Continued Work

For our wrap-up, you’ll leave with an actionable list of next steps aligned with your financial vision and goals. If there are projects still in progress, we can also use this time to continue deepening your financial foundation.

Examples of Coaching Topics and Projects

Our coaching covers a range of financial topics, allowing you to address specific goals or challenges that matter most to you:

Creating values-aligned spending and savings plans
Understanding your complete financial picture
Building a game plan for financial goals
Enhancing money mindset and reducing financial shame
Navigating joint finances with a partner
Planning financially for parenthood
Making a plan for an inheritance
Preparing for retirement
Separating finances after a divorce or separation

Get Started with Fully Funded

If you’re ready to build a financial life that reflects your values and goals, let’s connect. We’ll guide you through every step with a personalized, supportive approach designed to make financial freedom accessible and achievable.

Inquire Here

Client Testimonials

Francie Webb, IBCLC, Doula, Author, and Entrepreneur.
Before working with Jen, talking about money was so stressful. Now, my husband and I communice openly, troubleshoot together, and create new opportunities for our family that weren’t possible before.
Francie Webb, IBCLC, Doula, Author, and Entrepreneur
Janelle Alba Garner, Founder, JJVS.
I met Jen overwhelmed, wanting nothing more than to give up and pretend the thousands of dollars in debt I had didn’t exist. After only three calls, I found not only a personalized, clear path to a work optional future, but a piece of myself I didn’t know existed. I feel empowered and capable, excited to face the rest of this head on.
Janelle Alba Garner, Founder, JJVS
SJ, Postpartum Doula.
I love Jen! Jen is your finance doula! She’s a total wizard at turning your anxiety into fuel for a fulfilling financially abundant future.
SJ, Postpartum Doula
Emily Van Eck, Owner “Emily Van Eck Nutrition”
Jen helped me see there is a ton of potential already set up in my business to make the money that I want. The combination of financial support & business coaching is perfect for my needs at this stage. Plus she’s just a joy to spend an hour with.
Emily Van Eck, Owner “Emily Van Eck Nutrition”
HanaKyle, Owner, Vessels By HanaKyle.
As a freelancer, it often seems like it’s never enough, so I was seeking clarity to support having work-life balance and minimize burnout. Jen’s style was wonderfully holistic and really considered all the factors of my lifestyle, not just “money in, money out”. I always felt heard and understood in our conversations and have a lot more confidence in managing my money and schedule going forward!
HanaKyle, Owner, Vessels By HanaKyle
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner.
Jen’s enthusiasm about financial prosperity is contagious and motivating. I have built up a strong foundation of savings, created a debt payoff plan and have expanded my business in various ways. Our work together gave me the courage to create NOURISH, a professional training in postpartum chef work.
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner
Amy T., MA. Intuitive Guide & Medicine Womanat.
Jen created a caring & judgment free space for learning how to work with finances that enabled me to unwind my core inner programming that held old habits in place. I remember a feeling of grief followed by a deep sense of relief that I finally had practical guidance helping me understand how to work with money.
Amy T., MA. Intuitive Guide & Medicine Womanat

Frequently Asked Questions

What makes Fully Funded different from traditional financial advisors?

At Fully Funded, we focus on aligning your finances with your personal values, goals, and lifestyle. We’re not just about numbers—we work to understand the “why” behind your financial choices, with a focus on supporting unique income situations, family planning, and big life transitions. Our approach is designed to be inclusive, judgment-free, and truly collaborative.

What should I expect from a coaching session?

Each session is structured yet flexible. In our first session, we’ll focus on understanding your overall financial picture and setting meaningful goals. The next sessions dive deeper into areas you want to focus on, whether that’s budgeting, financial planning for your family, or tackling any financial stressors. By the final session, you’ll have a clear action plan to help you confidently move forward.

Do you offer single sessions?

At this time, our primary focus is on our 3-session coaching package, as we find clients achieve the best results when we work together consistently. However, after completing the initial package, you’re welcome to book additional sessions for ongoing support.

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