Jen Mayer, AFC® + founder of Fully Funded, wearing a black sweater with flowers, smiling.
I’m Jen

I help financially overwhelmed and avoidant people gain confidence and ease with their money. I provide one on one financial coaching for individuals, families and businesses, or you can hire me to speak at your organization.

Jen Mayer, AFC® + founder of Fully Funded smiling wearing a black sweater.
fall 2024

Profit Foundations

A 5 Week Group Coaching Program for Self-Employed People to organize + grow personal and business income

Profit Foundations helps you to be your best boss and organize your finances, pay yourself consistently, and grow your income.

Enroll Now!
Jen Mayer, AFC® + founder of Fully Funded smiling wearing a white sweater.

Hi! I’m Jen

I love helping self-employed people feel confident around their money.

I’ve been an entrepreneur for 20 years with a background in the wellness industry. I used to get super stressed out around finances and how to manage my money as a self-employed person. I spent years teaching myself how to make better sense of my inconsistent income, and how to not be shocked each and every tax year.

In 2021 I became an Accredited Financial Counselor working with self-employed people, merging the worlds of wellness, business and finance to help biz owners reach their goals of financial independence.

Jen Mayer, AFC® + founder of Fully Funded smiling wearing a white sweater, sitting at a wooden table, holding a brown and tan cat.

You love being your own boss but...

you're not a numbers person, and get really stressed out about money and finances
you don't have a system in place to pay yourself consistently
you get really stressed out about taxes
you want to start planning for retirement and a work optional future
you truly crave clarity and organization around your finances so that you can reach your biz and personal goals

How Does It Work?

Interactive Course. Through a combination of live teaching calls, Q+A sessions, and co-working hours, you'll have the support and structure you need to learn your money systems AND put them into place.
Call Dates:
Wednesday: October 9th @ 2pm ET
Wednesday: October 16th @ 2pm ET
Wednesday: October 23th @ 2pm ET
Wednesday: October 30th @ 2pm ET
Wednesday November 6th @ 2pm ET
Bonus Calls:
Weekly Q+A Calls: Mondays at 5pm ET
Weekly Co-Working: Thursdays at 2pm ET
Templates and Resources
Personal Budgeting System
Paying Yourself Spreadsheet Template
12 Month Business Revenue Forecast
Support and Community
5 weeks of access and support with Jen Mayer, AFC®
Connect with an incredible group of business owners to support, learn and grow with

Schedule for Profit Foundations

Week 1 (Examine): Intro Session | Financial Assessment + Overview | Goal Setting
Week 2 (Embody): Pricing | Offerings | Revenue Projections
Week 3 (Energize) Systems | Record Keeping | Accounts
Week 4 (Expand): Monthly Habits + Repeatable Systems | Next Steps
Week 5: Planning for Retirement
Sign-Up Here!

What you'll achieve after completing Profit Foundations

Clear Vision: You'll have clear insight into your business and personal finances, complete with overview spreadsheets.
Managing Systems: You'll learn different management systems to help you stay organized month over month.
Revenue Distribution: You'll decide how much to pay yourself, how much to put away, and how much to put back into the business.
Basic Tax Education: You'll learn how to plan ahead and save for annual and quarterly taxes.
Retirement Savings: We'll cover the basics of opening a tax advantaged retirement account ---> available to self-employed people.
Forecasting: You'll learn how to manage project or client load based on your capacity and revenue goals.
Variable Income: You'll learn how to implement a system to enable you to pay yourself a consistent salary, even when your revenue is variable.

Client Testimonials

Francie Webb, IBCLC, Doula, Author, and Entrepreneur.
Before working with Jen, talking about money was so stressful. Now, my husband and I communice openly, troubleshoot together, and create new opportunities for our family that weren’t possible before.
Francie Webb, IBCLC, Doula, Author, and Entrepreneur
Janelle Alba Garner, Founder, JJVS.
I met Jen overwhelmed, wanting nothing more than to give up and pretend the thousands of dollars in debt I had didn’t exist. After only three calls, I found not only a personalized, clear path to a work optional future, but a piece of myself I didn’t know existed. I feel empowered and capable, excited to face the rest of this head on.
Janelle Alba Garner, Founder, JJVS
SJ, Postpartum Doula.
I love Jen! Jen is your finance doula! She’s a total wizard at turning your anxiety into fuel for a fulfilling financially abundant future.
SJ, Postpartum Doula
Emily Van Eck, Owner “Emily Van Eck Nutrition”
Jen helped me see there is a ton of potential already set up in my business to make the money that I want. The combination of financial support & business coaching is perfect for my needs at this stage. Plus she’s just a joy to spend an hour with.
Emily Van Eck, Owner “Emily Van Eck Nutrition”
HanaKyle, Owner, Vessels By HanaKyle.
As a freelancer, it often seems like it’s never enough, so I was seeking clarity to support having work-life balance and minimize burnout. Jen’s style was wonderfully holistic and really considered all the factors of my lifestyle, not just “money in, money out”. I always felt heard and understood in our conversations and have a lot more confidence in managing my money and schedule going forward!
HanaKyle, Owner, Vessels By HanaKyle
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner.
Jen’s enthusiasm about financial prosperity is contagious and motivating. I have built up a strong foundation of savings, created a debt payoff plan and have expanded my business in various ways. Our work together gave me the courage to create NOURISH, a professional training in postpartum chef work.
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner
Amy T., MA. Intuitive Guide & Medicine Womanat.
Jen created a caring & judgment free space for learning how to work with finances that enabled me to unwind my core inner programming that held old habits in place. I remember a feeling of grief followed by a deep sense of relief that I finally had practical guidance helping me understand how to work with money.
Amy T., MA. Intuitive Guide & Medicine Womanat

Frequently Asked Questions

What is an Accredited Financial Counselor?

Financial Counselors are trained professionals who educate clients in sound financial principles. We assist clients in the process of overcoming their financial indebtedness, help clients identify and modify ineffective money management behaviors and guide clients in developing successful strategies to achieve their unique financial goals.

What is your training and background?

I'm an Accredited Financial Counselor with the Association for Financial Counseling & Planning Education (AFCPE®). AFCPE® is the nationally recognized leader in financial counseling, coaching and education. Bringing together research, education and practice, they support the profession through comprehensive training, professional development and high-quality resources to help improve the economic well-being of individuals and families worldwide.

I’m a business owner but also need help with personal finance. Is this the right program for me?

Yes! We’ll work on both business and personal finance in this program.

Do you prepare taxes or offer bookkeeping services for business owners?

I do not, but I’m happy to connect you with the right people who do!

Do you sell any financial products?

Nope! I am a fee-only financial advisor. I don't earn commissions by selling financial products. Clients pay a fee to enlist my services. That way I only work for you, and have your best interest in mind.

Do you offer sliding scale or discounted rates?

Yes! I offer sliding scale rates for BIPOC, LGBTQIA+ folks, people with disabilities, single parents, and anyone who expresses need. Please apply here.

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