Fully Funded Financial Coaching for Business Owners and Freelancers

Helping You Thrive in Business,
Life, and Finances

About Our Coaching Services for Entrepreneurs

At Fully Funded, we understand that running a business is more than a career—it’s a path of independence, creativity, and passion.

You likely started your business because that’s the way you could do the work you want to do in the world- not because you wanted to be a business owner.

Our financial coaching for business owners and freelancers provides tailored guidance to help you manage the financial side of your business effectively and with confidence. We’re here to help you make decisions that align with your values, support your business growth, and create stability, so you can focus on doing what you love.

Jen Mayer, AFC® portrait wearing a black sweater.

Hi! I’m Jen

I’m a Brooklyn based Accredited Financial Counselor (AFC®), a former doula, a mom of two, and I’ve been self-employed my entire career. After a fulfilling doula career, I founded Fully Funded in 2021 after helping families plan for parental leave. Since we live in the US, and there is no federally mandated paid family leave, so much of parental leave planning is financial planning. I love financial coaching because I get to use my doula skillset, but around finances. My passion is working with individuals, families, and business owners to implement financial strategies so they can live with financial confidence, less stress, and meet their lifelong goals.

I’m accredited with the Association for Financial Counseling & Planning Education (AFCPE®) the gold standard in financial counseling. I help clients with a variety of financial projects anywhere from understanding financial literacy, creating a debt payoff plan, increasing income, prioritizing savings and investing, separating business and personal finances, and more.

Together we create an actionable plan, so you can work step by step toward your financial visions. It’s my sincere hope that we can all live with abundant values aligned finances, so we can dedicate our lives fully to the many causes we believe in.

My Story

Our 3-Session Financial Coaching Package

This 3-session package is designed to empower you with actionable insights and a clear plan for your business finances. With structured sessions and ongoing support, we’ll work together to create a foundation that supports your long-term goals.

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Package Details

Session Length:

60 minutes per session, meeting every other week or monthly if preferred

Support Between Sessions:

Access to Jen via Voxer for questions and guidance between sessions

Includes:

A 3-month subscription to Monarch Money (value: $44.97) for streamlined money management
Access to Fully Funded’s weekly coworking session on Thursdays, 2-3pm ET via Zoom

Session Overview

Session One: Business Financial Overview

We start with a high-level look at your business finances, reviewing revenue streams, current expenses, and financial goals. After a review of your business goals and vision, we’ll map out the focus for our next sessions, based on your priorities.

Session Two: Financial Deep Dive

This session is customized to tackle a specific financial area, such as separating personal and business finances, setting up a system to manage tax savings, building a retirement plan, or developing a strategy to increase revenue. Together, we’ll address the key areas that will make the biggest impact for your business.

Session Three: Financial Wrap-Up or Continued Work

For our wrap-up session, you’ll leave with a clear list of next steps designed to support your business growth and financial goals. If you have ongoing projects, we can also use this session to make additional progress and refine your action plan.

Examples of Coaching Topics and Projects

Our coaching sessions are flexible to address the financial challenges and goals unique to your business:

Separating personal finances and business finances with different bank accounts

Increasing income and revenue

Understanding how much to charge in order to reach your personal financial goals

Creating a values-aligned business

Understanding business finances, including reading profit & loss statements, balance sheets, and cash flow reports

Developing a healthy money mindset and reducing financial stress

Planning financially for parental leave

Setting up and preparing for retirement

Ready to Build a Financially Resilient Business?

If you’re ready to gain confidence in your business finances and create a foundation that supports your goals, Jen and Fully Funded is here to help. We’re committed to making financial wellness achievable, sustainable, and enjoyable—so you can keep building the business of your dreams.

Inquire Here

Client Testimonials

Before working with Jen, talking about money was so stressful. Now, my husband and I communice openly, troubleshoot together, and create new opportunities for our family that weren’t possible before.

Francie Webb, IBCLC, Doula, Author, and Entrepreneur

I met Jen overwhelmed, wanting nothing more than to give up and pretend the thousands of dollars in debt I had didn’t exist. After only three calls, I found not only a personalized, clear path to a work optional future, but a piece of myself I didn’t know existed. I feel empowered and capable, excited to face the rest of this head on.

Janelle Alba Garner, Founder, JJVS

I love Jen! Jen is your finance doula! She’s a total wizard at turning your anxiety into fuel for a fulfilling financially abundant future.

SJ, Postpartum Doula

Jen helped me see there is a ton of potential already set up in my business to make the money that I want. The combination of financial support & business coaching is perfect for my needs at this stage. Plus she’s just a joy to spend an hour with.

Emily Van Eck, Owner “Emily Van Eck Nutrition”

As a freelancer, it often seems like it’s never enough, so I was seeking clarity to support having work-life balance and minimize burnout. Jen’s style was wonderfully holistic and really considered all the factors of my lifestyle, not just “money in, money out”. I always felt heard and understood in our conversations and have a lot more confidence in managing my money and schedule going forward!

HanaKyle, Owner, Vessels By HanaKyle

Jen’s enthusiasm about financial prosperity is contagious and motivating. I have built up a strong foundation of savings, created a debt payoff plan and have expanded my business in various ways. Our work together gave me the courage to create NOURISH, a professional training in postpartum chef work.

Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner

Jen created a caring & judgment free space for learning how to work with finances that enabled me to unwind my core inner programming that held old habits in place. I remember a feeling of grief followed by a deep sense of relief that I finally had practical guidance helping me understand how to work with money.

Amy T., MA. Intuitive Guide & Medicine Womanat

Frequently Asked Questions

How is financial coaching different from hiring an accountant?

Financial coaching with Fully Funded goes beyond bookkeeping and tax preparation. While an accountant can help manage the numbers, our coaching is about understanding the “why” behind your finances, strategizing for growth, and aligning your financial plan with your goals. We’ll work with you to build financial skills and create systems that make managing your business finances more intuitive and effective. Clients at Fully Funded will also work with an accountant or tax preparer.

Do you offer sliding scale pricing or scholarships?

Yes, Fully Funded is committed to making financial coaching as accessible as possible. While our standard pricing reflects the value of our services, we do offer a limited number of sliding scale spots for those experiencing financial hardship. If cost is a barrier for you, please reach out to discuss options—we’re here to help.

What is your education and background?

Jen is accredited with the Association for Financial Counseling & Planning Education (AFCPE®). AFCPE® is the nationally recognized leader in financial counseling, coaching and education. Bringing together research, education and practice, they support the profession through comprehensive training, professional development and high-quality resources to help improve the economic well-being of individuals and families worldwide. Additionally she has been self-employed for over 20 years, and the founder of four companies. She has a Bachelor’s degree in Women and Gender Studies from the University of Colorado at Boulder.

What kind of support do I get between sessions?

Between sessions, you’ll have access to Jen through Voxer, a voice and text messaging app. This way, if you have questions, need feedback, or want to share a quick update, you have a direct line of support and guidance.

Can coaching be tailored to specific business goals, like increasing revenue or managing cash flow?

Absolutely. Our sessions are customized to focus on the areas that matter most to you, whether that’s boosting revenue, understanding your cash flow, or setting aside money for taxes. Each session is designed to address topics specific to your business’s needs and goals.

Is there a refund policy for the coaching package?

While packages are non-refundable, we’re committed to making sure you’re satisfied with the experience. If you have concerns after the first session, reach out, and we’ll work together to address them.

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