Jen Mayer, AFC® + founder of Fully Funded, wearing a black sweater with flowers, smiling.
I’m Jen

I’m an Accredited Financial Counselor® and the founder of Fully Funded. We help folks looking to quit their 9-5, freelancers, and solo business owners gain confidence and ease with their money.

Check out our offerings of one-on-one financial coaching for personal and business finances, live courses throughout the year, and custom speaking engagements for organizations.

A pattern of rolled hundred dollar bills on a green background.
Our Courses

Fully Funded has a variety of courses available for personal and business finance. Live group courses are run several times a year. For those who want to get started right away we have on demand courses available.

Fully Funded Financial Education and Coaching for Freelancers and Self-Employed Individuals.

You work for yourself.
Let's make sure your money does too.

We help self-employed people turn their income into financial freedom.

Who We Work With

The Solo Business Owner
The In-Demand Freelancer
The Leaving Corporate for Good

What we help you with: 

Retirement
Investing
Savings
Time Freedom
Tax Strategy
Profit
Paying Yourself
Cash Flow

About Fully Funded

Fully Funded vintage mint green cake.

Fully Funded is a financial education and coaching company built specifically for solo business owners and freelancers who are serious about turning their income into lasting wealth while doing work that matters.

Founded by Jen Mayer, AFC® an Accredited Financial Counselor, Financial Wellness Expert, and entrepreneur of over 20 years, Fully Funded brings together strategic financial education, values-aligned money systems, and real business coaching for people who work for themselves.

We've worked with 850+ clients across coaching, courses, and live education. As seen in Forbes, Investopedia, NerdWallet and Relay Bank. Partners have include Freelancers Union, Student Loan Planner, and Oula Health.

Learn more about the team here
As Seen On
Forbes.
Investopedia.
Nerdwallet.

How Fully Funded is Different

Built for Self-Employment

Most financial advice was designed for people with a steady paycheck, an employer-matched 401k, and a predictable tax situation. If you're self-employed, you know that a lot of this doesn't apply to you. Fully Funded was built for the reality of self-employment: variable income, quarterly estimated taxes, and no HR department.

Values Aligned

How you earn, how you spend, how you save, and how you invest are all expressions of what matters to you. Fully Funded helps you build financial systems that are intentional, rooted in your values, connected with your mission, and designed to build aligned wealth.

Built Around You

Traditional business advice fails most self-employed people because the system doesn't fit the realities of being a solo business owner. We build financial systems around how you actually think, work, and live. Our method works whether you're neurodivergent, not a numbers person, or just someone who needs a straightforward system.

Work with Fully Funded

Jen Mayer, AFC® portrait wearing a black sweater.

Self-Employed Financial Coaching: Jen Mayer, AFC®

Ready to build a profitable business that supports your life, reflects your values, and builds wealth for your future? Jen works with solo business owners and freelancers through The Fully Funded Method: a structured coaching framework designed to help you take control of your business finances, price your work with confidence, pay yourself consistently, build sustainable profit, and turn the business you’ve created into a tool for building long term wealth.

Work with Jen
Lauren Rosalanko, AFCPE® portrait wearing a black t-shirt.

Corporate to Self-Employed Financial Coaching:
Lauren Rosalanko, AFC®

Lauren spent 8 years in corporate before leaving to be self-employed. She knows firsthand what it takes financially and mentally to trade a steady paycheck and benefits for a flexible lifestyle.Lauren works one-on-one with people who are planning their exit from corporate, navigating the transition, or in the early stages of self-employment helping them build the financial foundation that makes leaving sustainable.

Work With Lauren

Client Testimonials

Erin McCabe, owner Erin McCabe Wellness.
Working with Jen and Fully Funded started as a short term goal to create my first maternity leave in 2021 and has evolved into a 3 year relationship. This has given me stability in how I pay myself, simple worksheets to plan my quarters, and now a second maternity leave that was supplemented by our new state family leave policy.I love working with Jen who completely understands the process of a running and growing a business and family!!
Erin McCabe, owner Erin McCabe Wellness
M.G., Doula, Izote Birth.
Before working with Jen, I was terrified and anxious to face my finances. I was deeply in debt, experiencing life paycheck to paycheck, and felt like my financial situation was hopeless. Jen met me exactly where I was with grace, empathy, and expertise. After each session, I felt more and more empowered and in control. We set up systems and THEY WORK. I no longer feel fearful to check my account balances.
M.G., Doula, Izote Birth
HL, Owner, True Bearing Bodywork.
I am so grateful to Jen. I started this journey feeling hopeless about my finances but also overwhelmed by how busy I was - these two things were not adding up. Jen helped me take a step by step approach to feeling like my business funds me, not the other way around. Through looking at my businesses financial health I also gained more confidence in myself.
HL, Owner, True Bearing Bodywork
Jennifer Tom, Licensed Acupuncturist.
I’ve been in practice for 10 years but felt like I was winging it when it came to my business finances. Working with Jen and her Profit Foundations course has been a total game changer - I have clarity around my goals and the tools and steps to get there, and I’ve reached my net profit goal for the past 3 months and counting! Jen’s approach to finances is so open and judgement-free, and I learned so much about how to plan for the present and future.
Jennifer Tom, Licensed Acupuncturist
Francie Webb, IBCLC, Doula, Author, and Entrepreneur.
Before working with Jen, talking about money was so stressful. Now, my husband and I communicate openly, troubleshoot together, and create new opportunities for our family that weren’t possible before.
Francie Webb, IBCLC, Doula, Author, and Entrepreneur
Janelle Alba Garner, Founder, JJVS.
I met Jen overwhelmed, wanting nothing more than to give up and pretend the thousands of dollars in debt I had didn’t exist. After only three calls, I found not only a personalized, clear path to a work optional future, but a piece of myself I didn’t know existed. I feel empowered and capable, excited to face the rest of this head on.
Janelle Alba Garner, Founder, JJVS
SJ, Postpartum Doula.
I love Jen! Jen is your finance doula! She’s a total wizard at turning your anxiety into fuel for a fulfilling financially abundant future.
SJ, Postpartum Doula
Emily Van Eck, Owner “Emily Van Eck Nutrition”
Jen helped me see there is a ton of potential already set up in my business to make the money that I want. The combination of financial support & business coaching is perfect for my needs at this stage. Plus she’s just a joy to spend an hour with.
Emily Van Eck, Owner “Emily Van Eck Nutrition”
HanaKyle, Owner, Vessels By HanaKyle.
As a freelancer, it often seems like it’s never enough, so I was seeking clarity to support having work-life balance and minimize burnout. Jen’s style was wonderfully holistic and really considered all the factors of my lifestyle, not just “money in, money out”. I always felt heard and understood in our conversations and have a lot more confidence in managing my money and schedule going forward!
HanaKyle, Owner, Vessels By HanaKyle
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner.
Jen’s enthusiasm about financial prosperity is contagious and motivating. I have built up a strong foundation of savings, created a debt payoff plan and have expanded my business in various ways. Our work together gave me the courage to create NOURISH, a professional training in postpartum chef work.
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner
Amy T., MA. Intuitive Guide & Medicine Womanat.
Jen created a caring & judgment free space for learning how to work with finances that enabled me to unwind my core inner programming that held old habits in place. I remember a feeling of grief followed by a deep sense of relief that I finally had practical guidance helping me understand how to work with money.
Amy T., MA. Intuitive Guide & Medicine Womanat
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Fully Funded's Profit Foundations Course.
Profit Foundations

Profit Foundations helps you to be your best boss and organize your finances, pay yourself consistently, and grow your income. Starts April 21, 2026!

Fully Funded's Annual Business Reset Course.
Annual Business Reset

Kickstart 2026 with The Annual Business Reset: a 6-week group coaching program for freelancers & self-employed people. Starts February 10, 2026!

A laptop, tablet, and smartphone display digital pages from a financial masterclass workbook titled “Money Mindset + Values Based Finance”.

The Fully Funded Method: 8-Week Group Program

The Fully Funded Method is the complete financial framework for solo business owners and freelancers who are ready to organize their money, own their time and create lasting wealth. This is the foundation behind everything we teach at Fully Funded.

For the first time ever, The Fully Funded Method now available as a live 8-week group program. Over eight weeks you'll move through the complete method: assessing where you are, filling the financial knowledge gaps that are costing you money, aligning your finances with your values, building a profit system for your business, and creating the structures that build your wealth.

This isn't a passive course to consume. This is a structured program where you'll do the work in real time alonsidge a community of dialed in self-employed people.

What's included:
8 weekly live group sessions (90 minutes each)
The complete Fully Funded Method curriculum
Exercises and frameworks developed for the book in progress
A private community for accountability and support between sessions
One 30-minute 1:1 hot seat call during the 8 weeks

Investment: $1,575 for the full 8-week program

Coming Soon | Join the Waitlist
Get started! Watch the Money Mindset + Values Based Finance Masterclass here

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