Financial education + coaching for freelancers and solo business owners
Whether you’re building a business, managing inconsistent income, planning to quit your 9-5 or seeking a path to financial freedom on your own terms, Fully Funded is with you the whole way.
Hi!
I’m Jen Mayer, Accredited Financial Counselor (AFC®), Founder + CEO of Fully Funded. I help financially overwhelmed and avoidant people gain confidence and ease with their money.
While I’ve always been interested in finances from a young age, it wasn’t until I became a parent when I realized I really needed to focus on creating a strong financial foundation. After I had my first child in 2014- I had to go back to work only 3 weeks after giving birth in order to keep the finances afloat. Unfortunately in the United States, this is all too common. When I was pregnant with my second child in 2018, I knew I wanted to do things differently. I created a financial plan to self fund a 4 month maternity leave from my business. The experience was life changing and I wanted to help other self-employed people intentionally plan their finances to reach any life goal that’s important to them.
In addition to funding my maternity leave, I have paid off $80,000 in debt over the course of 8 years in my late twenties and mid thirties. After achieving these milestones, and seeing what is on the other side of financial freedom, I knew I wanted to help others organize and understand their money too. That’s why I created Fully Funded to provide shame free, supportive financial education and coaching.
While I work with all types of folks, my methods are specifically anti-capitalist and tailored to neurodivergent people, self-employed folks, and people who haven’t historically been supported by financial systems and institutions.
Finances are deeply personal- and there truly isn’t a one size fits all approach to managing money. Desires, needs, goals, access to money, and capacity vary from person to person, and household to household, widely. Ready to get started?!
I’m so glad you are here.
xx
Jen Mayer, Accredited Financial Counselor, Founder + CEO, Fully Funded
How Fully Funded is Different
Non-Judgmental
Financial Support
As a former doula, Jen understands the importance of curating a safe space to discuss not just the numbers component of finances, but also the emotional aspect of working with money. Personal finance is personal.
Anti-Capitalist
Approach
Focusing on financial freedom through shared resources, community support, and aligning finances with personal values. True wealth is built through community not building wealth for wealth’s sake.
Neurodivergent-
Friendly Methods
Many of our clients are neurodivergent (diagnosed and undiagnosed) and/or don’t identify as “numbers people.” We build systems that work with our clients’ brains and interests, not against them, so finances don’t create more stress or confusion.
Values based financial coaching for personal and business.
Business Financial Strategy + Coaching
Fully Funded offers strategic coaching built for solo business owners who are ready to grow beyond a team of one, create real profitability, establish benefits for yourself, and pay yourself consistently. Our coaching delivers the financial clarity and strategy you need to build a business that sustains both your vision and your life.
Personal Financial Coaching
Fully Funded coaches work with you one-on-one to build a strong financial foundation, whether that means creating a budget that's aligned with your values, tackling debt, building savings, or taking the first steps toward investing. We meet you exactly where you are and help you feel confident and aligned in your financial decisions.
Client Testimonials
Fully Funded’s Make Your Money Magic course is here to help you unlock your financial potential with personalized strategies, community support, and actionable steps tailored to your unique goals and income. Starts October 6, 2026!
Profit Foundations helps you to be your best boss and organize your finances, pay yourself consistently, and grow your income. Starts April 21, 2026!
Kickstart 2026 with The Annual Business Reset: a 6-week group coaching program for freelancers & self-employed people. Starts February 10, 2026!
Learn how to increase your income, create a sustainable budget, and build an opportunity fund to establish a strong financial foundation.
Money Mindset Masterclass
Unlearn the narratives preventing you from achieving your financial goals!
If you…
- Feel stressed or embarrassed when you think about money
- Feel like the reason you struggle with money is because you’re just lazy or unmotivated
- Work hard but feel stuck or stagnant when it comes to being able to save money
This class is for you!
Join Jen Mayer, AFC® for a free 45 min masterclass that will teach you how to let go of limiting beliefs and build a new mindset towards money so you can feel confident about your finances. You’ll walk away with a better understanding of how money works in the U.S., a new way to approach finances, and a step-by-step overview of how to achieve financial stability for you and your unique circumstances.
You’ll learn…
- How to shift your mindset around money and let go of financial shame and guilt
- The importance of Values-Based Spending and being intentional with your money
- How to identify what is “enough” for you to live comfortably and thrive
- 7 steps to gain complete financial independence
Watch the masterclass now!
